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Fable&Co Were Approached by Magellan Advisory Partners to Help Craft a New Brand Identity

Fable&Co Were Approached by Magellan Advisory Partners to Help Craft a New Brand Identity

Fable&Co were approached by Magellan Advisory Partners to help craft & launch a new brand identity on the back of a demerger from a well-established executive search firm. Our aim was to create a unique visual identity, which reflects the specialist nature of this industry. By delving deeper into the name & connotations surrounding ‘Magellan’ we were able to explore narratives & visual stimuli that would ultimately lead us to the concept around lighthouses & navigation.

CREDIT

  • Agency/Creative: fable&co
  • Article Title: Fable&Co Were Approached by Magellan Advisory Partners to Help Craft a New Brand Identity
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Branding, Identity System, Rebranding, Research, Tone of Voice
  • Industry: Financial
  • Keywords: executive search, corporate brand, consultancy, brand identity, rebrand, Advisory Partners,

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