Fable&Co were approached by Magellan Advisory Partners to help craft & launch a new brand identity on the back of a demerger from a well-established executive search firm. Our aim was to create a unique visual identity, which reflects the specialist nature of this industry. By delving deeper into the name & connotations surrounding ‘Magellan’ we were able to explore narratives & visual stimuli that would ultimately lead us to the concept around lighthouses & navigation.
CREDIT
- Agency/Creative: fable&co
- Article Title: Fable&Co Were Approached by Magellan Advisory Partners to Help Craft a New Brand Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Branding, Identity System, Rebranding, Research, Tone of Voice
- Industry: Financial
- Keywords: executive search, corporate brand, consultancy, brand identity, rebrand, Advisory Partners,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
