With over ten years of modular home building experience, Boutique Modern approached Fable&Co. with a worthy & ambitious challenge; to transform their proposition, placing purpose & sustainability at the heart of everything they do.

Fable&Co. were tasked to reposition Boutique Modern as a business that are leading the way in helping to address the alarming shortage of affordable housing across the South of England.

Whilst modular building companies exist, the concept was still relatively new & the benefits unknown to many. If Boutique Modern were to set a precedent, they needed to educate along the way & be outrightly confident in their approach & ambitions.

Five core pledges were agreed upon, ranging from environmental impact & employment opportunities, to the number of homes built & energy saved. It was a process that galvanised & unified the workforce, knowing they were pursuing a bigger purpose so that everyone can have access to sustainable, affordable homes.

Fable&Co. crafted an identity that draws attention to the significant shortfall & gaps within social housing by using ‘blocks’. These blocks demonstrate the role that Boutique Modern plays – manufacturing affordable, sustainable modular homes that are the crucial missing component needed to help contribute to solving the housing crisis.

The bold use of typography helps to reiterate their mission & key pledges as a responsible business.

The colour palette utilises a solid, professional dark grey, alongside a clean white, whilst the pop of green gives a sense of vibrancy, life & nature.