As a leading consultancy & advisory firm, Kindleworth specialise in launching & advising top tier law firms around the globe. Fable&Co. were approached by Kindleworth to develop a brand identity & website that would set strong foundations for future growth & success, effectively communicating their very own brand personality & unique brand proposition.

The clean & robust wordmarque was crafted with an emphasis on visually contrasting the ‘Kindle’ & ‘Worth. Slender & delicate strokes convey a sense of lightness & agility, echoing the dynamic nature of ‘Kindle’; the spark. Paired with solid letterforms, the logo signifies stability & the unwavering qualities of ‘Worth’- experience, strength, & reliability.

Complementing the logo is a dynamic monogram symbolising new beginnings & change. This vibrant emblem, blending fiery red & blue shades, represents the spark of ‘Kindle’ & the resilience of ‘Worth.’ Its forward, angular motion mirrors Kindleworth’s innovative & progressive nature.

The formation of vibrant gradients abstractly symbolise & differentiate the three Kindleworth sub-brands. The three colours come together & intertwine, reflecting Kindleworth injection of new life & purpose into existing law firms.
Grounded harmoniously with a deep charcoal grey to balance the igniting colour palette with a professional & sophisticated tone.

The overarching brand imagery plays an integral role throughout the brand identity, boldly & abstractly evoking a sense of positivity, ambition, dynamism & energy to the brand identity.

The Kindleworth website evokes a sense of energy & dynamism, along with a sense of corporate professionalism & assuredness. The more abstract brand imagery is balanced with confident typography, clean space & minimal design with subtle transitions & effortless user experience. Authentic & professional photography of the team gave a sense of humanity & approachability, whilst capturing the personality & uniqueness of the individual.

Working together with the exemplary team at Kindleworth, Fable&Co. have crafted a brand identity & website that now effectively communicates who they are, what they offer, & what they stand for as a brand. Not only from a visual standpoint, but the tone of voice, alongside a clear content hierarchy, has provided a solid & cohesive foundation for Kindleworth to continue its upward trajectory.