Glowwell is a women’s wellness supplement thoughtfully crafted to support pure, radiant skin. It is designed for health-conscious women ages 25–40 who see self-care as a daily ritual rather than a luxury, blending beauty, wellness, and sustainability into one uplifting experience.

The goal was to create a brand identity and packaging design that feels fresh, inviting, and worthy of display—something that belongs proudly on a vanity instead of being hidden away in a medicine cabinet. Inspired by modern wellness brands such as Lemme, Love Wellness, and Bloom Nutrition, Glowwell’s aesthetic brings together clean design, natural tones, and approachable typography with a gentle sense of warmth.

Every detail, from the choice of eco-friendly materials to the uplifting inside-box messages, was carefully considered to reflect the brand’s purpose: making self-care feel simple, joyful, and essential. The packaging communicates the same purity as the product itself—sustainable, minimal, and elevated, while still approachable for everyday use.
The color palette plays a central role in shaping Glowwell’s personality. Yellow was chosen for its association with energy, optimism, and vitality, reflecting the positive, uplifting effect of daily self-care rituals. Green balances this brightness with a sense of calm, health, and connection to nature, highlighting the brand’s commitment to wellness and eco-friendly values. Together, these tones create a visual harmony that feels both vibrant and nurturing, perfectly capturing Glowwell’s mission to support women in looking and feeling their best.