Floræ is a concept brand identity developed to explore how contemporary fragrance design can begin with the ingredient itself. Rooted in clean beauty principles, the project imagines a natural fragrance line built around living plant distillations and seasonal botanicals, rather than synthetics or abstract scent narratives.
The visual system reflects this philosophy through restrained typography, warm yet controlled color palettes, and packaging that feels tactile, modern, and intentional. Each design decision is guided by clarity and material honesty, allowing the ingredients to remain the central storytelling element. Orange blossom, as a key botanical, informs not only the scent profile but also the visual atmosphere—bringing a sense of freshness, warmth, and seasonal vitality to the brand world.
Floræ presents fragrance as a considered ritual rather than a luxury excess. The identity avoids unnecessary complexity in favor of balance, legibility, and emotional restraint, aligning with the expectations of today’s conscious beauty consumers. Sustainable thinking, refined aesthetics, and contemporary editorial sensibility come together to form a cohesive and adaptable system.
This project reflects an approach to branding for CPG, beauty, and wellness startups that prioritizes strategy-driven design, authenticity, and long-term relevance. Floræ demonstrates how brand identities can be built from real product values, translating ingredient integrity into visual language that feels modern, responsible, and quietly confident.