Eye Laser Group, a prestigious medical and aesthetic clinic specialized in cutting-edge laser eye treatments, entrusted us with the creation of its new brand identity — a visual and strategic project aimed at defining a strong, unique and memorable image aligned with its values of health, aesthetics, innovation and luxury.

The clinic, recognized for its advanced technology and high-end service, needed a refined and coherent identity that could reflect its core promise: combining medical excellence with aesthetic sophistication. The multitude of visual expressions and inconsistencies in its previous communication called for a renewed approach — one that could convey clarity, elegance and modernity across all its touchpoints.

The project began with an in-depth strategic phase (Brand Discovery), exploring the brand’s mission, audience, competitive landscape and aspirations. This process allowed us to build the foundations for a meaningful visual language and define a positioning that would resonate with its discerning clientele.

The result is a timeless and iconic brand identity. At its heart, a stylized spiral-eye symbol represents precision, transformation and balance — embodying both the medical expertise and the aesthetic finesse of the clinic. The typographic system complements the icon with a clean, elegant and luxurious tone, offering a visual experience that speaks to trust, innovation and exclusivity.

This rebranding project not only redefines Eye Laser Group’s image, but strengthens its narrative and future growth, reinforcing its place as a leader in high-end ophthalmic care.