The design brief was provided by a small business, named Fig, located in Athens, Greece that focuses their services on the breakfast rituals. Butter is one of the most important elements in a breakfast menu, so they created a series of natural nut butters. The highlight of this series is that each butter product is 100% natural, made solely from nuts, specifically from one variety of nuts, harvested in Greece. That being said, these natural butters are superfood vegan products and can be applied in anyone’s dietary habit or need. All these unique values make these butters very special, because not many companies have launched this type of product on the market.

Due to the fact that the range of butters may increase in the future, we were asked for an expandable design label. A big challenge was the design choices in terms of low cost production. So, we decided to go for a paper label with black laser print. The strategy was to design an eye-catching artwork that would strongly communicate the unique values of the product: the unique ingredient of each product, the nut. It goes without saying that the design, also, aimed to stand out on the market and differentiate itself from competitor labels.

The final design result is a series of labels that use black and white patterns of each nut, which is the main and sole element of each product. Each product has a specific pattern, the repetition a specific nut form. The visual is strong by itself and even stronger in combination with others.  When arranged all together and make a composition of any combination, it seems that a synthesis of patchwork is created out of them. That potential gives the series an outstanding appearance when stuck on market selves or demonstrated digitally in an e-shop.