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Extra Virgin Olive Oil Adega Mãe Packaging Design by M&A Creative Agency

Extra Virgin Olive Oil Adega Mãe Packaging Design by M&A Creative Agency

This premium extra virgin olive oil packaging embodies simplicity, elegance, and a profound connection to the land from which it originates. Every element of the design was conceived to convey the purity of the product and the heritage of the estate, creating an experience that is as refined as it is authentic.

Both the primary and secondary packaging explore the interplay of contrasts, combining refined typography, textured paper, and copper foil accents. The tactile richness of the materials and the subtle metallic reflections evoke a sense of craftsmanship and quality, while maintaining a contemporary and minimalist aesthetic. This balance between tradition and modernity reflects the very essence of Adega Mãe’s philosophy.

The visual language of the packaging follows the brand identity established five years ago, ensuring coherence and continuity. The linear elements featured in the design are more than decorative details; they are an abstract yet faithful visual cut of the surrounding landscape, as seen from the balcony of this remarkable winery. These lines capture the undulating forms of the vineyards, the distant horizon, and the rhythm of the terrain, translating a real and personal view into a timeless graphic signature.

Over time, these lines have evolved into a defining element of Adega Mãe’s brand identity. They act as a symbolic bridge between the physical environment and the brand’s visual expression, reinforcing the connection to place and the authenticity of the product. The design not only frames the olive oil as a premium offering but also tells a story of land, heritage, and the enduring relationship between nature and craftsmanship.

CREDIT

  • Agency/Creative: M&A Creative Agency
  • Article Title: Extra Virgin Olive Oil Adega Mãe Packaging Design by M&A Creative Agency
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Anadia
  • Market Region: Global
  • Project Deliverables: Design, Graphic Design, Label Design, Packaging Design, Photography
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Olive Oil, Packaging, Label Design, Photography

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