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Extra Virgin Olive Oil A Product of Excellence Visual Identity and Packaging Design

Extra Virgin Olive Oil A Product of Excellence Visual Identity and Packaging Design

Monica Lovati Studio – Silene

“In the heart of the real Tuscany where once the post inn refreshed the travellers, now stands the Silene, a place of excellence, capable of collecting the old knowledge of the good food to create a dynamic and charming cuisine which is a perfect bond between the vital energy of innovation and the elegance of tradition. The Silene identity has been restyled, origins and tradition come out in a contemporary approach. The logo become a signature, a unique and delicate sign that reflects the great care of the chef for his cuisine. Silene is not only a inn and a kitchen but also extra virgin oil and laboratory. For each area has been designed the respective brand, keeping a stylistic cohesion between past and innovation. The entire line of Silene products has been essentially designed.Native cultivation and pitting process make the extra virgin olive oil a product of excellence. The label has been created to tell this distinctiveness, that very few can boast. Every element has been studied in great detail from the choice of a greaseproof special paper to the foil that exalt the preciousness of the product. The hand-wrapped bottle is contained in an ad hoc box with a courtesy cork holder. To complement the packaging, a leaflet about the origin and the story of Silene extra virgin oil. The Silene laboratory products has been designed with the same purpose.”

CREDIT

  • Design Agency: Monica Lovati Studio
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Extra Virgin Olive Oil A Product of Excellence Visual Identity and Packaging Design
  • Brand / Project Name: Silene identity and packaging
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Tone of Voice, Corporate Research / Insight, Corporate Tone of Voice
  • Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Corporate Graphic Design, Corporate Brand Identity
  • Location: Italy
  • Market Country: Italy
  • Market Region: Europe
  • Product Category: Condiments, Cupboard Food
  • Consumer Packaging Format: Bottle, Jar
  • Consumer Substrate / Material: Glass
  • Extra: Article Title: Visual identity for Silene
  • Industry Category: Food/Beverage

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