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Exsion Brand Design and Visual Identity

Exsion Brand Design and Visual Identity

Exsion is a production engineering company focused on Industry 4.0. The inspiration for the logo came from the industry itself and how they provide the service, which is to systematize, organize and categorize everything so that the industrial process works at its maximum potential.

To represent this nothing better than a geometric, technical logo with square shapes. The letters were custom created for Exsion, based on a geometric grid. A brand that transmits strength and authority, but also communicates in a friendly, humane and close way, after all, it was necessary to have a clear understanding of what the business is, what and how they do it. For this lighter communication, we use illustrations.

Red was chosen as the main color of the color palette. According to the book “The Psychology of Colors”, the color red conveys strength, action and dynamism, standing out completely from competitors, who mostly use blue and yellow. We then use a color differentiation strategy. Red was inspired by fire, if we go back to the emergence of industry, we have the Industrial Revolution, which had the steam engine as its starting point. And steam is generated by fire.

Exsion specializes in bringing more quality, performance and good results to your company, combining engineering and technology. Believes that intelligent processes can transform productivity. They work with small and medium-sized companies and are focused on industry 4.0, which works with automation, data usage and connectivity.

CREDIT

  • Agency/Creative: Mirela Melo Design
  • Article Title: Exsion Brand Design and Visual Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Cuiaba
  • Market Region: South America
  • Project Deliverables: Advertising, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Design, Device Design, Graphic Design, Identity System, Logo Design, Web Design
  • Industry: Technology
  • Keywords: industry, visual identity, logo design, logo, brand, tecnology, modern

  • Credits:
    Brand Designer: Mirela Melo

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