Ekomilk has long been engaged in the production and sale of milk, butter and cheese, occupying a significant market share. In 2015 the company decided to expand the range and introduce new positions – milk and sour cream. In 2019, Ekomilk launches the production of flavoured yoghurts.
Task :We held our workshop ”Vysota” together with the Ekomilk team and developed several directions for new products. One of the new brands is Solo, for which we have developed naming and packaging design. But the company did not stop there and expanded the line by adding spoon yoghurts.
Decision: Before the workshop, we asked clients to collect consumer quotes to find out what they really want. Among the quotes collected were the following: ”I want brighter and contrasting combinations, surprise, unexpected things, something out of the ordinary, but everyone around me strives for the normal, ordinary, conformity of things and products” and ”I would like more festive moments, small gifts, surprises and joys. But you have to wait for some special occasion, a reason and a reason to afford a little more than usual”.
Solo spoon yoghurts continue the theme of exquisite desserts and unusual flavors. The centrepiece of the composition is the incredible food zones, each of which is a piece of art. Additional differentiation of tastes in the line is due to the colors of the bowls. The exquisite presentation evokes associations with trendy restaurants somewhere along the coast.
A bright palette of flavours will delight both the discerning gourmet and the lover of unusual tastes. After all, any of the Solo yoghurts is a small holiday every day! Celebration, pleasure and enjoyment of life – all this is what the Solo brand has united in itself. A brand “against the gray days” that gives inspiration and a sense of a special moment.
Easy to remember and emotional naming “Solo” expresses the idea of exclusivity, it is a brand that leaves no choice to competitors. Only “Solo”, only this bright taste.
The Solo brand is aimed at the audience of those who like to pamper themselves with something tasty and interesting. Therefore, its territory is pleasure. This is a holiday for those with a sweet tooth who choose yoghurt to enjoy the taste, feel the rush of endorphins and positive energy, and escape from the routine.
- Agency/Creative: Getbrand
- Article Title: Exquisite Dessert Packaging Design for Solo by Getbrand
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Packaging Design, Product Naming
- Format: Cup
- Substrate: Plastic