Experimentum does not come up with the simple proposal of being just another conventional clothing and accessories brand.

The differential in its conception is alternative to what the fashion market is used to, presenting the proposal of a conscious lifewear.

The project seeks to experiment with new possibilities within other horizons, uniting the ephemeral and the profound in our arts and relationships.

During the idealization of the project, we felt the need to contribute in a real and positive way in innovative solutions to the common problems that surround us. Therefore, experimentum is committed to the ecological issues of the planet and the practice of solidarity with everyone who lives here.
We are sure that small changes in our lifestyle generate big impacts everywhere.

Brand Experience
A pleasant shopping experience for the customer, the power of reflection with his arts and way of positioning in the market.
And the indirect contribution to social and ecological causes

Brand audience
Diverse, male and female. the ideal audience is between 18 and 30 years old and attends all social classes thus becoming a brand accessible .
Define key words that will guide the way of visually represent the Experimentum, minimalism, sophistication, timeless. I bet on simplicity of minimalism.
While others scream for attention, we are sophisticated, kind, elegant and cordial.
Minimalism admits design as a language, considering as a main role to transmit our message in the clearest and most objective way possible, eliminating superfluous elements and focusing on the essence of things.
“Simplicity is the ultimate sophistication”-Leonardo da Vinci
And who are we to disagree with the Da Vinci master…
Simplicity is sublime, noble and distinguished, capable of achieve the exclusivity and sophistication that we aim for, without having to wear ourselves out to manifest our values. The result is a fully typographical logo, visually minimalist, sophisticated and timeless.
The use of capital letters recalls the strength and brand authority.

Graphic Element
Music is something of extreme importance in the creation of of the brand, I would have to somehow represent it
in the identity of Experimentum.
The solution I opted for was to represent the music through the sound waves applied to some materials.

Applications
To develop the applications, I was inspired by a market where, like Experimentum, they aim to create desire for real Lifewear and Streetwear.
I found in Streetwear fashion brands, the union of a minimalist visual language, yet authentic and sophisticated and which, in many cases, also carry the brand name to convey authority.