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Experimental Wine and Spirits Brand

Experimental Wine and Spirits Brand

Press + Bloom is an experimental wine and spirits brand that blends traditional categories. The brand aims to develop a series of collaborations between winemakers and other craft beverage disciplines. ‘Press’ represents the ever constant presence of wine, and ‘Bloom’, the always changing collaborator.

The label features a typographic system that presents the relationship between the constant and variable (wine and collaboration). ‘Press’ remains locked in all executions reflecting that wine is constant and in every product; where ‘Bloom’ is repeated with various eclectic and experimental letterforms representing the ever-changing collaborator. For each new product release, the ‘Bloom’ lettering will be expressed uniquely.

CREDIT

  • Design Agency: Voice
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Experimental Wine and Spirits Brand
  • Brand / Project Name: Press + Bloom
  • External Design Credits: Photography: @lightlysaltednut
  • Production Credits: Printing: MCC Australia
  • Strategic Deliverables: Brand Architecture, Brand Strategy
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Graphic Design
  • Location: Australia
  • Market Country: Australia
  • Market Region: Multiple Regions
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle, Pulp Paper

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