Welcome to an exciting exhibition dedicated to the fascinating world of ants. The design identity of this unique event seamlessly combines art, technology, and nature, inviting visitors to immerse themselves in the fantastical universe of these tiny, industrious creatures.
The heart of the identity is rooted in the innovative use of generative graphics, specifically utilizing Processing to create a distinctive font. This font, reminiscent of the intricate patterns and movements of ants, forms the basis of the exhibition’s branding. Each letter pulsates with life, echoing the collective energy of a bustling ant colony.

The animated font not only captures the essence of ants but also adds a dynamic and appealing element to the exhibition’s promotional materials. From posters to digital advertising banners, the animated typography serves as a visual metaphor for the constant motion and collaboration within ant society.
In addition to the animated font, the overall typography follows the organic structure of an ant nest. The layout and arrangement of text mimic the intricate tunnels and chambers typical of an anthill. This design choice not only pays homage to the subject matter but also creates a sense of unity and coherence across all communication materials.

Color plays a crucial role in conveying the vibrancy and diversity of the ant world. The palette draws inspiration from the natural hues found in ant colonies, featuring earthy tones, greens, and browns. This carefully curated color scheme enhances the immersive experience, transporting visitors into the heart of a thriving ant habitat.

Thus, the exhibition’s branding, based on generative graphics and inspired by the complex world of ants, offers a captivating and cohesive experience. The animated font, ant-inspired typography, and carefully selected color palette combine to create a visually stunning and engaging exhibition, inviting visitors to explore the extraordinary world of these tiny but remarkable creatures. Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design School) and to the tutor Tanya Dunaeva.