In a world of polished corporate messaging, exad’s Untamed Christmas project stands as a bold reimagining of human connection. This limited-edition care package, created with local artisanal brands, merges existential awareness with playful optimism.

At its core, hand-drawn illustrations feature a recurring bear character whose emotional journey creates the narrative thread. Each product tells its own philosophical micro-story: Ésophy’s gianduja spread shows the bear in contemplation (“Smooth Moves Bold Flavor”), Lume Candles reimagines Matisse’s “Dance” with bears circling a flame (“Some Days Just Need a Little Fire”), while Brewing Babel expresses joy through musical notes (“Liquid Courage in a Can”).

The project’s metamodern sensibility emerges through the contrast between raw, hand-drawn elements and hyper-real 3D environments. This technical choice creates visual tension, complemented by copy that balances wit with philosophical depth. Breaking from convention, the design serves as an antidote to festive existentialism.

In collaboration with designer Chrysiida Rouni and copywriter Amy Psycha, the project weaves a cohesive narrative across physical and digital touchpoints, challenging how we connect during the holidays while demonstrating design’s power to bridge authenticity and professional execution.

This innovative take on festive gifting demonstrates how thoughtful design can bridge the gap between professional polish and authentic expression, creating meaningful engagement in an increasingly disconnected world.