EX IT — frozen cocktail basics. Each cube contains a mix of fruit puree, freshly squeezed juice and other ingredients recreating one of the popular cocktails. The EX IT project is a culture of consuming quality drinks with care.

The project turned out well bright as the mood at the party!  We have developed a logo, corporate identity, illustrations and a line of packages from more than 15 flavors and more than 40 SKU names, each cocktail has its own color palette and its own illustrations.

At the beginning of the project, we developed the MVP packaging, and after a successful test, we made a full-fledged branding. During the 4 years of project support, the packaging has evolved like the project itself, starting its journey online, the product quickly gained popularity and began to enter retail chains.

The main task was to clearly show the innovative packaging to the consumer. The product is new and therefore it is necessary to explain to the client as clearly as possible, hence the large font and illustrations, which immediately suggest what it is and what it should be drunk with. We also immediately made an instruction that allows you to immediately understand how to make a cocktail yourself in three steps, the entire instruction fits on the side.

Over the course of 4 years, the project was modified several times, there was a partnership with fashionable alcohol brands, more than 40 unique labels were produced for various events, branded refrigerators and branded racks for selling the product in offline retail chains were also made.