With a mission to reduce the garment industry’s environmental impact, textile innovations company Evrnu, is adopting a new branding image. To amplify their impact, Evrnu teamed up with digital agency Dept, bringing two B Corps together, to carve out a defined strategy and identity for the organization and its technology as their journey gathers pace.
Dept delivered an end-to-end brand experience with the goal of bringing clarity and direction to Evrnu® and its premiere brand Nucycl, while also carving out a defined purpose and mission for each in a competitive market. At its core, the initiative was to create a positive identity that communicates optimistic and distinct elements, which come to life via the thoughtful design. Evrnu®’s world is full of colour, resonating with the vibrancy and brilliance of nature, while the Nucycl world is more toned back, echoing the clarity and purity of science. Each world comes to life with ultra-realistic, original 3D landscapes to immerse and inspire.
Blending passion for the planet and people with scientific excellence
For Evrnu, Dept created visuals that showcase natural resources such as cotton and water, celebrating nature’s textures. The Evrnu logo features small intricacies and details that help make it inherently warm and ownable.
Named one of the best inventions of 2022 by Time magazine, Nucycl® is the first expression of Evrnu ‘s expertise. The Nucycl technology is a fiber made entirely from cotton textile waste that can replace and outperform 90% of materials in the current textile market, and can be recycled without loss in performance or quality, turning the textile waste into pristine fibers. Evrnu has earned the support of major brands such as Levi’s, Stella McCartney, Target, Pangaia and Zara. Simple and minimal, the craft of the Nucycl® logo nods to the brand’s circular mission, the ‘c’ is a perfect circle, and the ‘n’ is flipped from the ‘u’ to create a sense of synergy. In terms of design, the scientific aesthetic of the Nucycl world is centered around the different parts of the innovative fabrication process.
“We were massively inspired by Evrnu’s mission and ethos, which serendipitously aligns with our design vision: great design connects hearts and minds and in this case science and nature. We wanted to dial up that duality and really take inspiration from natural elements to help Evrnu® and Nucycl® come to life”, said Coralie Carré, Creative Director at Dept.
The core elements are supported by a flexible design system with a suite of dynamic assets and design expressions, including the typography, grid, blur filter, patterns, and bespoke iconography. In addition, the new immersive website showcases the unique expressions of Evrnu® and Nucycl’s parallel worlds.
The website also displays a simple, bold layout that lets our new personality shine. Large areas for typography put a strong emphasis on the brand’s mission-based philosophy, while the use of a subtle yet precise grid allows us to dial up the scientific and technical feel, while acting as the foundational structure of the digital platform. Animated infographics help to demystify the process, while the transition and parallax effects are used to keep the user engaged throughout the navigation.
The result is a hyper-realistic and futuristic aesthetic that brings passion, art, and science together. It also helps the company’s mission to positively empower a movement that drastically reduces the textile industry’s environmental impact.
- Agency/Creative: DEPT
- Article Title: Evrnu Reveals New Identity and Branding With Design by Dept
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: DEPT/London
- Market Region: Europe
- Project Deliverables: 3D Art, Animation, Brand Redesign, Web Design
- Industry: Fashion
- Keywords: Evrnu, Nucycl, circular fashion, branding DEPT®
Creative Director: Coralie Carre