Evolving Droombos Branding
Droombos, nestled at the foot of the Auas mountains in Namibia, is more than a luxury estate; it’s a sanctuary where every moment promises escape and blissful relaxation. Since its inception in 2018, Droombos has become a symbol of luxury and natural beauty, blending contemporary garden paradises with quaint, Italian-inspired architecture at Vineyard Country Lodge. What sets Droombos apart is its unique blend of modern comforts and timeless elegance and the vibrant colony of love birds that grace the estate.

Challenge: Our mission was to redesign Droombos’ branding, highlighting its unique selling point and the vibrant colony of love birds. This distinctive feature, along with the essence of luxury, natural beauty, and serenity, was reflected in the new design, showcasing the estate’s unique blend of modern comforts and timeless elegance.

Approach: Drawing inspiration from Droombos’ sparkling jewel-like setting and lush surroundings, the new branding emphasizes a vibrant, versatile, and sophisticated design style. A key element of the redesign was the prominent integration of the love birds that grace the estate. These birds symbolize the harmonious blend of nature and luxury that Droombos offers. Their playful, soaring presence was reflected in the design, mirroring their graceful flight around the premises.

Outcome: The redesigned Droombos branding marks a significant transformation, now embodying the essence of its location and offerings. Through a harmonious blend of colours, typography, and imagery, including the love birds in flight, the brand communicates luxury, tranquillity, and a promise of unforgettable experiences. This transformation not only captures the spirit of Droombos but also sets a new standard for luxury hospitality branding in Namibia.