Evok – Easter Special Edition

Evok – Easter Special Edition

 ImasD – Evok

The magic of easter taken to a special edition to celebrate the season where chocolate always tells a history.The challenge:Explore packaging design options for a new special edition of the Evok brand, where the magic of the Easter season and its most important character, the rabbit, will be the main character of this new edition of the season in all the selling points.What we did:We found the balance to communicate what the brand Evok wanted to convey with this special edition for the season of the year where chocolate, can be on everyone’s lips.Thanks to the constant search for inspiration around the world, references were found in categories of all types of products where there were many opportunities to cover the challenge in which the coherence of the brand remained true to the entire Evok product line.Fantastic forests, enchanted nights, illustrated characters and chatty animals were the main source of inspiration when carrying out the proposal and start experimenting to be able to reflect and transmit the magic of the season.All illustrations and graphic applications were adapted in different folding structural formats already designed previously for the Evok brand.Then, through rapid prototyping, we made different versions of the packaging in two different sizes, which allowed us to adjust and validate technical details of inks and dimensions.The most important thing is that we have achieved, together with the Evok team, to develop a strategy that reinforces the brand’s commitment to carry its purpose to all its contact points, generating coherent and rewarding experiences that connect functionally and emotionally with the consumers.

CREDIT

  • Design Agency: ImasD
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Evok – Easter Special Edition
  • Brand / Project Name: Evok
  • External Design Credits: Creative Director: David Freyre Designers: Estefanía Mesa - Byron Ospina Illustrator: Nicolás Muñoz
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Product Category: Confectionery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic, Pulp Board, Pulp Carton

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