The label refers to the year 2020, a year that, at least in Argentina, was very difficult, crossed by a pandemic, a very long quarantine and the downturn of the economy. It seeks to reflect the idea of resignation, of trying to enjoy and live in the middle of the world on fire, the idea of self-conviction that everything will be fine, although we really don’t know what will happen. The label seeks to empathise with people through humour.
Lievre is the brand of the project, which will later have other wines with different labels, always using the Hare as an image. Lievre: Hare
CREDIT
- Agency/Creative: Ismael Figini
- Article Title: Everything Will Be Fine – “Todo Va a Estar Bien” Wine Packaging Design by Ismael Figini
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Argentina
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Industrial Design, Packaging Design, Research, Structural Design
- Format: Bottle, Tag
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
