Somium: At the beginning of our journey with Somium, we had at our disposal a recently created logo and a clear brand platform that would help us solve their need to have an identity that helps to position them in a different way in the luxury construction sector. The importance of the brand experience is so relevant at Somium that its communication and action strategy, of the brand with the people, revolves around this axis, accompanying the client throughout the sales process (pre + sale + post) , as companions on a very special journey in their lives, something unique, something exclusive. We propose a design proposal with a strategy focused on accompanying and enhancing Somium’s message, using design criteria aligned with the luxury, art and culture sector, in a simple, elegant and balanced way, as if it were a fashion brand, perfume and / or luxury item. The coherence in its image is endowed with contemporary fonts in a modern and classic style as well as spacious white and hollow airs between the graphic elements of communication that compose it. The brand applications are enriched with light, warm and deep colors, extracted from the natural environment, forming part of the brand’s graphic resources.
Concept: content and container.
Somium as a container of experiences, a unique and exclusive content. We are talking about a premium brand identity, where your projects and works are signed by great designers, architects and artists. An identity that values the experience of living unique moments, in addition to transmitting all the values embodied in its roots.
- Agency/Creative: Evangelisti y Cía.
- Article Title: Evangelisti y Cía Create Branding Project for Somium
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Photography, Research, Structural Design
- Industry: Construction
- Keywords: Branding, identidad, marca, identity, logotype, strategy