The Euphoria Lemonade packaging design project draws its inspiration from the popular HBO series of the same name, starring.
The design concept is rooted in the vivid and immersive nature of the series. To capture the essence of Euphoria, the packaging incorporates psychedelic, blurred, and wavy design elements. These elements not only create an aesthetic that mirrors the emotional journey of watching the show but also elicit a sense of enchantment and intrigue. The design aims to transport consumers into the world of Euphoria, where emotions and experiences are heightened.
The choice of colours and flavours based on the series characters is a thoughtful and creative touch. By associating violet with blackberry, gold with passion fruit, and ocean blue with blueberry, it not only adds a layer of visual appeal but also deepens the connection between the product and the series. It makes the lemonade feel like a part of the Euphoria universe, allowing fans of the show to enjoy a multisensory experience.
The tagline, “Your flavour overdose,” is both catchy and evocative. It suggests that indulging in Euphoria Lemonade is not just about quenching your thirst; it’s about immersing yourself in a rich, intense, and unforgettable flavour experience. The word “overdose” implies that the lemonade is so flavourful that it’s almost intoxicating, which aligns perfectly with the show’s themes of excess and intensity.
Euphoria Lemonade packaging design is a striking example of how packaging can go beyond functionality and aesthetics, and become a medium to convey a story, capture emotions, and offer consumers a unique and memorable experience.
- Agency/Creative: Stacy Saturday Studio
- Article Title: Euphoria Lemonade Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe, Global
- Project Deliverables: Animation, Art Direction, Brand Creation, Brand Design, Brand Identity, Design, Graphic Design, Label Design, Logo Design, Packaging Design, Product Naming
- Format: Can
- Industry: Food/Beverage
- Keywords: lemonade, soda, beverage, euphoria, purple
Art Director & Designer: Stacy Saturday