Etudes Moreau Notaires Branding

Etudes Moreau Notaires Branding

This project is a full branding for a french group, Etudes Moreau.
Etudes Moreau Notaires is a notary group, a public officer that authenticates legal documents.
If the project started 5 years ago around a timeless and elegant logotype, as the group grows so did the art direction leading to a real and unique brand.
The core of this branding is the logotype which have been thought around the founder personality. The result is the combination between a monogram work and the leading vision interpretation. This logo concept is design to be a mix between notary tradition and a modern perception.
At the beginning gold and navy were the only colors but a third was meant to wake up. This orangy red came as a natural choice.
There are more and more companies with a traditional image that are looking for a more modern and unique identity. If they want to break their codes, let’s play the game and design it

CREDIT

  • Agency/Creative: Edouard Allegret
  • Article Title: Etudes Moreau Notaires Branding
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: France
  • Agency/Creative City: Bordeaux
  • Market Region: Europe
  • Project Deliverables: Brand Design
  • Industry: Public Utility
  • Keywords: brand design notary art direction graphic design logo

  • Credits:
    Photography: Benjamin Guénault

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