Celebrating its 20th anniversary in creative packaging design, Orhan Irmak Tasarım has designed the new packaging for Eti Lifalif Oatmeal Bars.
Eti is one of Turkey’s most established food companies, founded in 1925 and home to 50 sub-brands. Lifalif, one of Eti’s beloved sub-brands, is known for its commitment to naturalness, wellness, simplicity and clean ingredients, offering a variety of oat-based products.
For this series of oatmeal bars, a simple packaging architecture was created to reflect the brand’s positioning around clean and wholesome ingredients. A natural paper texture was used as the background in harmony with other Lifalif products, with the Lifalif logo placed on it. The area outside the brand block serves to differentiate the variants.
Unique color codes for every variant make the bar illustrations stand out, highlighting the core ingredients. The centrally cut bar visuals, with their visible textures, further emphasize authenticity—allowing consumers to see exactly what’s inside. Beyond the ingredients, the health benefits of the bars take center stage, resonating with Lifalif’s brand promise of goodness delivered with the convenience, nutrition and naturalness of oats!
Established in 2004, Orhan Irmak Tasarım is the leading branding and packaging design agency in Turkey. To date, Orhan Irmak Tasarim has received nearly 100 awards in national and international design competitions on packaging design including Red dot, Pentawards, WorldStar and Design Turkey. The agency is a member of GLBA – Global Local Branding Alliance. In addition to its Istanbul office, GLBA also has offices in New York, Berlin, Shanghai, Moscow, Sao Paulo and Johannesburg.