We turned real fruit into an irresistible frozen treat: 100% natural, picked at its juiciest, flash-frozen to preserve its full flavor, color and texture, then dipped in silky, velvety chocolate. A moment of contrast, crafted with care: the freshness of nature meeting the indulgence of fine chocolate. It’s not just a snack—it’s a sensory experience that feels playful and premium all at once. A treat that surprises from the first bite and lingers on the mind long after. ItFruit was born to make noise. On shelf, it doesn’t whisper. It shouts with confidence and clarity.
A vibrant chromatic palette, a bold and expressive Key Visual, and an intuitive consumption indicator all come together in a design that mirrors the product’s energy. ItFruit captures attention, stirs appetite, and awakens curiosity in seconds. From the very first glance, it tells you what it’s made of—and why it’s different. From the first bite, the magic happens: cold, crisp fruit meets smooth, creamy chocolate in a burst of texture and temperature. A snap, a melt, a moment. But this goes beyond taste. ItFruit is a way of feeling. A celebration of real ingredients, simple pleasures, and a bold new way to enjoy fruit. It’s a snack made for today’s consumer—curious, conscious, and looking for something more. With ItFruit, the everyday becomes extraordinary. Color becomes flavor. Freshness becomes desire. Chocolate becomes the perfect excuse. This is fruit transformed. This is nature with a twist. This is a new language of indulgence. This is ItFruit.