“Viña Marian is a white wine with the “Rueda” designation of origin ( one of the most prestigious D.O. in the country ) that required a new image, a new treatment to reach a wider public, specially a brand new target of wine consumers, women. “Fall in love ” at first sight was our idea , even before opening the bottle and taste it. We imagined the silhouette of Marian, a girl´s name, draw it and then implanted it in the bottle with an engraved form. Three different varieties of wine, with the same principal colour, and the name of the product in white, light blue and light green.”
CREDIT
- Agency/Creative: estudiodavinci
- Article Title: estudiodavinci – Viña Marian
- Project Type: Packaging
- Substrate: Glass, Plastic
