The Season Collection No. 1 Limited Edition is a testament to Praizal’s dedication to sustainability and craftsmanship. This exclusive gourmet edition not only offers a premium product but also tells a story of heritage, environmental consciousness, and a deep connection to nature and the changing seasons. The design and packaging of this collection reflect a circularity mindset, aiming to reconnect us with the rhythms of the natural world.
At the heart of this collection is the carrying bag, a remarkable piece hand-woven by the skilled artisans of “Las Antonias.” Using locally sourced virgin wool, each bag is crafted with precision and care, ensuring that no two pieces are exactly alike. This not only adds a unique touch to each product but also supports local craftsmanship and sustainable sourcing. The use of virgin wool, a renewable resource, underscores the commitment to minimizing environmental impact and promoting sustainable practices.
The philosophy of reusability is central to this packaging design. The carrying bag is intended to have a life beyond its initial purpose, encouraging consumers to repurpose it in creative ways. Whether used as a stylish accessory, a functional tote, or a decorative item, the bag bridges the gap between utility and fashion. This approach aligns with the broader trend of reducing waste and promoting sustainable consumption.
The label of the Season Collection No. 1 is crafted from UPM Raflatac’s Fenix WSA PCR-FSC recycled paper, further emphasizing Praizal’s commitment to eco-friendly materials. By choosing recycled paper, the brand reduces its reliance on virgin materials and supports the circular economy. The FSC certification also ensures that the paper is sourced from responsibly managed forests, adding an extra layer of environmental responsibility.
Praizal’s holistic approach to sustainability is evident in every aspect of this limited edition. From the choice of materials to the handcrafted processes, the brand seeks to add soul to the design. The goal is not just to offer a product but to create an experience that embodies the values of nature, circularity, and local production. By embracing these principles, Praizal aims to inspire consumers to adopt a more sustainable lifestyle and to appreciate the beauty and utility of well-crafted, eco-friendly products.
In summary, the Season Collection No. 1 Limited Edition is more than just gourmet cheese; it is a celebration of sustainability, craftsmanship, and a deep connection to nature. Through thoughtful design and responsible sourcing, Praizal demonstrates that luxury and environmental consciousness can go hand in hand, offering a product that is both exquisite and ethical.
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CREDIT
- Agency/Creative: Estudio Pablo Guerrero
- Article Title: Estudio Pablo Guerrero’s Design for Praizal’s Sustainable Gourmet Collection
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: León
- Market Region: Europe
- Project Deliverables: Brand Design, Label Design, Packaging Design, Product Design
- Format: Bag, Sachet
- Industry: Food/Beverage
- Keywords: gourmet, handmade, cheese, ecofriendly, artisan
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Credits:
Creative Director: Pablo Guerrero
Artisan cheesemaker: Quesería Praizal
Organic and natural handmade textiles: Las Antonias