Nicky OoH is a company specialised in marketing and displaying Out of Home media. Our starting point was to question: how does a traditional media brand stay relevant in the face of digital media dominating our communication? To address this, a highly colorful visual identity with a lot of humor was able to create a perception of contemporaneity. Nicky OoH does not aim to replace digital media but positions itself alongside it.

Animated, versatile, and impactful. These were the attributes selected to develop the brand and its big idea: “Creativity has no format.” With this, the possibilities of breaking with the standards of offline media communication were enhanced. We could bring a set of easily recognizable nonsense illustrations to the brand. The elastic typography reinforces the absence of format and its creativity. High contrast of colors and sizes also play with elements to enhance the memorability of Nicky OoH.

In this dynamic landscape, where attention is a precious commodity, Nicky OoH stands as a beacon of innovation, going beyond the conventional to embrace the extraordinary. Its journey unfolds with the mantra that each moment is an opportunity to redefine the rules, to challenge the expected, and to create visuals, with meaning and creativity.

It is about leaving a mark on the viewer’s psyche. To redefine paradigms and turn every campaign into an immersive experience. Nicky OoH isn’t a spectator, it’s the protagonist in the narrative of cutting-edge communication.