This project was developed for Farmácias São Rafael, a major retail chain with approximately eighty locations in Rio Grande do Sul, southern Brazil. Estúdio Labuta was challenged to create packaging for their essential oils line that would effectively communicate quality, sophistication, and well-being. The primary goal was to enhance the brand’s perceived value at the point of sale, creating a product that was both visually distinctive and emotionally resonant.

We embarked on a deep, immersive creative process to understand the essence of each product and the target consumer profile. The solution was a packaging system that translates the purity and potency of essential oils into a clean, premium visual language. The color palette was meticulously crafted to be intrinsically linked to the sensory and therapeutic properties of each variant—earthy, grounding tones for relaxing oils and vibrant, energetic colors for revitalizing ones. This chromatic code not only facilitates shelf identification but also builds a cohesive visual narrative about benefits and sensations.

The result is a product line that balances contemporary aesthetics with functionality, where the customer’s perceived value is in perfect harmony with the product’s fair price. The packaging acts as an invitation to self-care, establishing a clear and immediate connection. Consequently, the project successfully positions São Rafael essential oils not merely as commodities, but as desirable objects that integrate well-being into a modern lifestyle, thereby reinforcing the brand’s authority in the health and wellness segment.