KA’A: Natural origin cosmetics

KA’A is a solid cosmetics brand that values local producers, nature, Indigenous traditions, and the richness of ingredients from the Amazon rainforest.

We were invited to collaborate with the brand by developing its visual identity and packaging system. Its visual identity highlights these ingredients, cultural heritage, and ancestral knowledge through bold colors, striking forms, and evocative photography. The project features illustrations by a Brazilian Indigenous artist, where each stroke and brush mark goes beyond aesthetics — it is a celebration of what connects us to our roots. We worked with artists like Jaguatirika, whose work channels the strength of ancestry and translates the richness of our forests and the communities who care for them into vibrant forms and colors. Her creations emanate a powerful energy that aligns with the brand’s mission to honor and protect what is pure and natural.

In a category that often favors lightness, minimalism, and pastel tones, we embraced maximalism as inspiration to emphasize the brand’s core values. We broke away from conventional design codes by using a vibrant chromatic palette to represent its natural ingredients and the richness of Brazilian biomes. Each color combination was thoughtfully chosen to evoke the textures, scents, and healing powers of the forest — making the visual experience as sensorial and expressive as the products themselves.

KA’A means forest in Old Tupi, reflecting our commitment to nature and to the origins of who we are. Ancestral beauty is the revival of practices, ingredients, and wisdom — cultivating true self-care with forest-born elements and knowledge passed down through generations. Free from labels and excess, KA’A embraces a beauty that transcends trends and nurtures both body and planet.