Inculto Landscape Wines is a winemaking project of Matías Michelini and Pancho Lávaque, located in the north of Argentina. Landscapes and natural elements typical of the area were taken and photographed by Victoria Romero. Inculto takes its name from the way the non-cultivated sectors of the farm are called in the plans.
This project had a great participation of its creators, its owners. They chose the names and then, with the photographer, they looked for landscapes and elements in relation to the concept. From our studio we take care of highlighting all that generated material and giving it the touch of elegance that this particular product needed by placing the typography in the middle, with a gold stamping that subtly stands out in the black and white of the photo and we closed with the idea of the white wax of the capsule.
We started specializing in branding and almost without looking for it came a wine label project and we fell completely in love with that world. We are also from Mendoza, and of course we breathe wine every day. We increasingly specialize in creating labels that give each label project a strong and characterful voice that your audience wants to hear and buy.
We adapt very well to the conditions of each job. We have achieved creative and differential labels both for more expensive wines that have the possibility of playing with more resources, as well as those that belong to intermediate ranges (where it most needs to compete with the enormous variety and quantity of similar products).
We always find a way to make the ideas of each winemaker or entrepreneur come true with creativity, freshness, artistic quality and detail. We love the stories behind each project that many times ends up being told on labels in one way or another.
- Agency/Creative: Estudio Argo
- Article Title: Estudio Argo Create Inculto Landscape Wines Label Design for Matías Michelini and Pancho Lávaque
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Wine, packaging, Argentina
Du00fao Creativo: Ismael y Damián