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Este Premium Sparkling Wine Packaging Design Creation

Este Premium Sparkling Wine Packaging Design Creation

Introducing a new premium sparkling wine from the Yarra Valley, one of Australia’s premier cool climate wine regions. Located approximately 50 km north-east of Melbourne near the towns of Yarra Glen and Healesville, the Yarra Valley is recognised for producing some of the finest Pinot Noir and Chardonnay in Australia. The Yarra Valley’s distinct terroir and climate are reflected in Este Cuvée. Serious, edgy premium sparkling wine.

The Este Cuvée non vintage is a serious premium chardonnay, pinot noir sparkling wine with an edgy side that is reflected in the the screen printed label. Created by the in-house design team at De Bortoli with a bare finish neck is pushing the boundries unlike most sparkling wines this wine doesnt need a foil hood to stand out. The black crown also adding a layer of attitude and mystery, this really is a seriously edgy sparkling wine that can be enjoyed is any situation.

The unique pattern represents the vineyards in the yarra valley and includes a subtle bloat effect that symbolises the bubbles inside this gorgeous sparkling wine. The pattern can hardly contain itself as it appears to almost be popping with excitement that invites you to try some beautiful sparkling wine. The use of a vibrant yellow to highlight the regions name while the brand name it self is not to be missed and stands tall running vertically down the neck of the bottle. This design is aimed to attract a younger audience with an edgy attitude that is looking for a wine that speaks to them and their personality, while also still being a seriously delicious sparkling wine that can be enjoyed by even the most serious of sparkling wine drinkers.

Tasting notes: Elements of Chardonnay, Pinot and yeasty aromatics. Citrus peel, angel cake, bakery, nuttiness and minerality. Gorgeous balance and softness.

CREDIT

  • Agency/Creative: De Bortoli Wines
  • Article Title: Este Premium Sparkling Wine Packaging Design Creation
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Melbourne
  • Market Region: Oceania
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: WBDS In-House Design Awards 2023/24

  • Credits:
    In-House Creative: De Bortoli Wines

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