Braiz is a brand of vegan and non-alegenic cosmetics that brings in its proposal a natural communication that exalts Brazil and its landscapes in all design and visual communication. From the choice of packaging colours, to the construction of identity and visual branding, everything is designed so that the world feels all the Brazilian magic and can take a little of the sensation and energy of sunlight on the edge of the beach to touch the skin, face and hair.

The name Braiz comes from a junction of “Brazil + Root”, the term has as concept the need to bring the roots of Brazil in all communication. The origin is extremely important in this project, because it is what gives life to the project and connects the brand’s communication to the diverse culture of our people in the visual construction part, causing an emotional connection between the user and the brand, and to Brazil even being anywhere in the world.

The sensations that the brand brings were well represented and portrayed in the Shooting of products, adding even more value to the image of the brand as serious and professional. But still with Brazilian traits, linking these products the experience of moments in Rio de Janeiro, or other emblematic landscapes of the country.

The first line of progressive of the brand is totally without formaldehyde, vegan and without allergens, and gained prominence on the label for this reason. This particular line was launched in 2023 at Beautyworld Middle East in Dubai, which enabled the brand to enter the market and expanded the international business vision.