Estándar Estudio Designs the New Senttix Brand Packaging Line for Senttix Bedding
Input: Focus interest on the naming, description and classification of the product and family. Removal of artifice and clichés used by competitors. Brief: Packaging line for textile products, specifically bedding: sheets, protectors, duvet and pillow cases. Captivate the public at the point of sale. Economize production and minimize storage. Proposal: 4 types of product, 6 differentiated models, 8 measures, 84 references, 3 languages. The whole family is organized in 4 self-assembling and stackable boxes that facilitate communication during the purchase process. Production: 10,000 pcs. 360g paper coated on one side of pure ecological cellulose free of chlorine and a great contribution of recycled material (EFC and FSC). Ink economy. Minimal flat storage and product protection.
CREDIT
- Design Agency: Estandar Estudio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Estándar Estudio Designs the New Senttix Brand Packaging Line for Senttix Bedding
- Brand / Project Name: Senttix Bedding
- Strategic Deliverables: Research / Insight, Brand Strategy, Product Naming
- Design Deliverables: Packaging Design
- Location: Spain
- Market Country: Spain
- Market Region: Europe
- Product Category: Household
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Carton