Estándar Estudio Designs the New Senttix Brand Packaging Line for Senttix Bedding

Estándar Estudio Designs the New Senttix Brand Packaging Line for Senttix Bedding

Input: Focus interest on the naming, description and classification of the product and family. Removal of artifice and clichés used by competitors. Brief: Packaging line for textile products, specifically bedding: sheets, protectors, duvet and pillow cases. Captivate the public at the point of sale. Economize production and minimize storage. Proposal: 4 types of product, 6 differentiated models, 8 measures, 84 references, 3 languages. The whole family is organized in 4 self-assembling and stackable boxes that facilitate communication during the purchase process. Production: 10,000 pcs. 360g paper coated on one side of pure ecological cellulose free of chlorine and a great contribution of recycled material (EFC and FSC). Ink economy. Minimal flat storage and product protection.

CREDIT

  • Design Agency: Estandar Estudio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Estándar Estudio Designs the New Senttix Brand Packaging Line for Senttix Bedding
  • Brand / Project Name: Senttix Bedding
  • Strategic Deliverables: Research / Insight, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Packaging
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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