Input: Focus interest on the naming, description and classification of the product and family. Removal of artifice and clichés used by competitors. Brief: Packaging line for textile products, specifically bedding: sheets, protectors, duvet and pillow cases. Captivate the public at the point of sale. Economize production and minimize storage. Proposal: 4 types of product, 6 differentiated models, 8 measures, 84 references, 3 languages. The whole family is organized in 4 self-assembling and stackable boxes that facilitate communication during the purchase process. Production: 10,000 pcs. 360g paper coated on one side of pure ecological cellulose free of chlorine and a great contribution of recycled material (EFC and FSC). Ink economy. Minimal flat storage and product protection.
CREDIT
- Agency/Creative: Estandar Estudio
- Article Title: Estándar Estudio Designs the New Senttix Brand Packaging Line for Senttix Bedding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Strategy, Packaging Design, Product Naming, Research
- Format: Box
- Substrate: Pulp Carton
