Where Nature Meets Quiet Luxury

Essa Skincare is a clean beauty brand born from the fusion of nature’s purity and understated luxury. With a lineup of 13 unique skincare products, the brand needed a cohesive identity that could gracefully balance elegance with approachability. The Schedio was brought on board to develop a full-spectrum brand system — encompassing everything from naming and packaging design to digital presence and social media storytelling.

The Challenge
This wasn’t just about creating a pretty label. The task required a deep dive into brand strategy to define a name that would feel soft, clear, and luxurious — yet not alienating. With a wide range of products, the visual identity had to maintain consistency while giving each item its own presence. And on social media, we had to build a visual narrative that felt inclusive, diverse, and real, all without diluting the brand’s premium feel.

Our Approach
We coined the name ‘Essa’ to capture a sense of clarity and femininity — a name that feels like a whisper yet carries strength. Inspired by nature’s serenity and the elegance of simplicity, the visual identity combines clean lines, organic shapes, and a neutral color palette that evokes calm and confidence. The packaging design was created to feel elevated yet functional — ensuring each product stands out individually, while still feeling like part of a larger, harmonious family.

Across social media, we established a content system that celebrates natural beauty and honest rituals. Our visuals featured diverse skin tones, real textures, and authentic moments, building a presence that resonates with modern consumers who value transparency, self-care, and inclusivity.

The Result
Essa Skincare emerged as a brand that feels thoughtful, radiant, and confidently minimal. From its name to its Instagram grid, every element was designed to reflect its core values: purity, elegance, and inclusivity. The result is a brand that connects across demographics and skin types — speaking not only to skincare routines but also to self-love and intentional living.

“Essa feels like a breath of fresh air — pure, modern, and beautifully aligned with who we are.”
— Client, Essa Skincare