Al-Sultan Factory is a big factory in Saudi Arabia, based in the capital, Riyadh. They design and produce modern clothes for all ages, they have a very good repetition in Saudi Arabia market. They intended to make a socks production line that differentiates from other competitors and their other product lines of clothes by its cool and funky styles and targeted for young people and they decided to make the brand’s logo, package, posters.

We decided to name it ” Claw”, Why Claw?! Indeed, the Arab kings had a clear mark in the history of taming and companionship with the falcons, especially in the Arabian Peninsula. They have even given it a high social status that it has become a symbol of strength, honor, courage, pride, beauty, loyalty, unity, and trust, at the same time the name is easy to say. So, Claw is the first Saudi Arabia socks brand that was manufactured and designed in the capital, Riyadh by Al-Sultan Factory. They are selling colorful socks with funky and cool designs, targeted at youth and kids. They have a big share in the Saudi Arabia socks market, and their medium-term goal was the GCC market and their long-term goal take a big step in the Middle East market.

The scope of the project is to create a logo, packaging design, and poster design. The problem: To come up with a brand that can stand out in the market for a long time, easy to recognize among competitors, and be funky and cool to meet the brand vision. The solution: I have made many sketches and finally, the icon was created by combining falcon illustration with two socks opposite to each other forming the falcon’s wings. I chose the typeface to be a youthful freehand style to represent the vision of the brand. The packaging: Saudi people live their life in a tough and hot environment, their eyes got used to brown and yellow colour palettes, I decided to differentiate in the market by using a colourful cold blue and green colour palette by using abstract colourful illustrations. The posters: I decided to focus on the designs of the socks with the minimum use of illustrations, as the socks design is the main core of the brand.