ERL is a newly inaugurated single-seater motorsport championship for electric cars, aiming to challenge traditional oil-powered leagues by providing sustainable yet competitive racing for dedicated motor racing fans.

The transition from conventional oil-powered vehicles to electric ones presents unique challenges for renowned racing leagues such as Formula 1. These challenges include speed regulation, potential fan loss, and the limited development of electric models by major car manufacturers, which hinder a smooth transition. Despite the existence of established electric racing leagues like Formula E, they face a perception challenge, as some fans view them as less serious due to features reminiscent of video game elements.

In response to these challenges, ERL’s brand identity has been carefully crafted to showcase the futuristic allure of the concept car while addressing these concerns. The visual identity draws inspiration from classic design elements synonymous with traditional oil-powered race cars, incorporating features like grit textures and shapes inspired by roll cages. This blend of old and new amplifies the intensity of the ERL racing experience and emphasizes the league’s commitment to advancing the sport into a sustainable future.

The ERL logo further embodies this transition, drawing inspiration from the car’s wheel. It symbolizes the shift from traditional combustion engines to electric vehicles, marking a new chapter in the evolution of racing. This logo pays homage to the rich history of motorsports while signaling a bold step forward into the future of sustainable racing.

The ERL website complements this vision by serving as a central hub for all things related to the league. It provides visitors with a comprehensive overview of the latest news, key information about ongoing events, and real-time updates on driver standings, ensuring fans stay informed and engaged with the league’s activities.

Various elements have been designed to reinforce ERL’s identity in line with the brand guidelines. For instance, the envelopes serve specific purposes: the white envelope is used for standard mailing, while the rich blue envelope is reserved for special occasions, such as VIP invitations. The volt green card serves as the back of ERL’s business cards, and the badges are designed to offer exclusive access to specific zones, such as the paddock.

To further enhance the futuristic concept, all ERL-affiliated vehicles are mandated to be powered by rechargeable lithium-ion batteries. The use of oil or hybrid vehicles is prohibited to uphold the ERL brand’s commitment to sustainability. Currently, jetliners are the only vehicles permitted to use oil until battery-powered aircraft become available.