Erik Kandel is a psychiatrist, a neuroscientist and professor of biochemistry and biophysics at the Columbia University College of Physicians and Surgeons. He is known for his research on the physiological basis of memory storage in neurons. He also write books, for example “In Search of Memory. A Journey into the 3.5-Billion-Year History of the Human Body” or “The Disordered Mind: What Unusual Brains Tell Us about Ourselves”, where he explain in a straightforward language the human nature. It was an interesting job for me to express the accessibility
of this knowledge and it’s complexity.
As a design student I’ve created an imaginative exhibition of his works. I made a font, supporting both Cyrillic and Latin, and then I’ve also created the identity for the exhibition. The design aims to clarify the kind of study Erik Kandel did, and it also must draw younger’s people attention to the exhibition.
The font combines the flexibility of a neuro-system and the technicality of modern brain-science. Despite the fact that the letters are deformed, they are recognizable and are easy to read in both languages. When the letters stand close together, they create interesting rhythms.
I’ve created a simple but well-working design-system, introduced one color and added immersive elements. The latter were created using filter gallery and displacement map in Photoshop, applied to a picture of neural circuitry in the brain through a microscope. This elements we’re also painted in the main color I used in this project (luminous cyan).
- Agency/Creative: Daria Panioukova
- Article Title: Erik Kandel Font and Exhibition Identity by Daria Panioukova
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Москва
- Market Region: Europe, Global
- Project Deliverables: Brand Creation, Brand Design, Exhibition Design, Identity System, Type Design
- Industry: Education
- Keywords: neuroscience, neurobiology, brain, exhibition, neuron, scientific, identity, font
Student: Daria Panioukova