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Ereal Logo and Brand Design

Ereal Logo and Brand Design

Creating a brand identity that resonates with modernity, dynamism, and sustainability is not just about visual appeal; it’s about embodying values and principles that reflect the ethos of the brand. Our objective was clear: to craft a branding strategy that not only catches the eye but also stands the test of time by embracing minimalism and boldness as its core elements.

Minimalism, with its focus on simplicity and functionality, allows the brand to communicate its message clearly and effectively. By stripping away unnecessary elements and embracing clean lines and whitespace, we ensure that the brand’s identity remains uncluttered and impactful. Every design choice is deliberate, with each element serving a purpose in conveying the brand’s essence.

Boldness, on the other hand, injects energy and vitality into the branding. It’s about making a statement, standing out from the crowd, and leaving a lasting impression. Whether it’s through vibrant colors, striking typography, or daring graphic elements, boldness adds a sense of confidence and excitement to the brand’s visual identity. It signifies innovation, progressiveness, and a willingness to break free from convention.

However, our approach didn’t stop at aesthetics; sustainability was a cornerstone of our design philosophy. In today’s world, where environmental consciousness is more important than ever, creating a sustainable brand is not just a trend but a necessity. We carefully selected eco-friendly materials, minimized waste in the production process, and ensured that every aspect of the branding was aligned with principles of environmental responsibility.

The result? A branding that is not only visually stunning but also ethically sound. It speaks to a new generation of consumers who value authenticity, transparency, and sustainability in the brands they support. It’s a branding that tells a story—one of innovation, progress, and a commitment to a better future. And most importantly, it’s a branding that resonates with the values of the brand, forging a deep and lasting connection with its audience.

CREDIT

  • Agency/Creative: Beáta Szőcs
  • Article Title: Ereal Logo and Brand Design
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Hungary
  • Agency/Creative City: Mosonmagyaróvár
  • Market Region: Europe
  • Project Deliverables: Brand Design
  • Industry: Construction
  • Keywords: Logo and branding

  • Credits:
    graphic designer: Beáta Szőcs

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