RSP Group is a leading architectural practice worldwide, and we were appointed to reposition them away from their ‘project architect’ legacy towards their more current ‘design architect’ persona, and give them a more consistent brand image across their network. Built around the positioning ‘Design Reimagined’, we re-crafted their brand signature with a cleaner, contemporary feel, complemented by a supergraphic based on kaleidoscopic planes that captured their design philosophy, ‘Giving life to space’, derived from one of the sayings of Lao Tze.
![](https://worldbranddesign.com/wp-content/uploads/2020/06/2_Brand-engagement-booklet.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/06/3_brochure-mockup-multi-angled.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/06/4_Canvas-Tote-Bag-MockUp_1_LR.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/06/5_Landing-page.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/06/6_RSP-hoarding.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/06/7_Stationery.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/06/8_tkstyle-office.jpg)
CREDIT
- Agency/Creative: Equus Design Consultancy
- Article Title: Equus Design Consultancy Appointed to Rebrand RSP
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Singapore
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
- Industry: Real Estate
- Keywords: Architectural, rebranding, supergraphics, graphic design,
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