RSP Group is a leading architectural practice worldwide, and we were appointed to reposition them away from their ‘project architect’ legacy towards their more current ‘design architect’ persona, and give them a more consistent brand image across their network. Built around the positioning ‘Design Reimagined’, we re-crafted their brand signature with a cleaner, contemporary feel, complemented by a supergraphic based on kaleidoscopic planes that captured their design philosophy, ‘Giving life to space’, derived from one of the sayings of Lao Tze.
CREDIT
- Agency/Creative: Equus Design Consultancy
- Article Title: Equus Design Consultancy Appointed to Rebrand RSP
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Singapore
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Rejuvenation, Brand Strategy, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
- Industry: Real Estate
- Keywords: Architectural, rebranding, supergraphics, graphic design,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
