Nestled in the heart of Malaysia, Wownana is not just a bakery; it’s a harmonious fusion of health-consciousness and the artistry of crafting delicate vegan baked goods, all executed with boundless passion. After several successful years, the renowned Epikinono Studio has undertaken the exciting task of redesigning Wownana’s brand identity. This venture marks the beginning of a transformative journey, where the studio aims not only to revamp but also to elevate the entire brand experience to new heights.

At the core of this revitalization is the spirited pronunciation of “Wownana,” serving as the inspirational muse for the new logo design. This emblem captures not just the brand name but the lively essence that defines Wownana. The logo is a testament to Epikinono Studio’s commitment to meticulous design, carefully curating elements that resonate with Wownana’s core values and vibrant spirit. The ultimate goal is to create a visual identity that speaks to both the loyal patrons who have cherished Wownana for years and the new audiences who are yet to discover its unique offerings.

Iconography plays a pivotal role in this rejuvenation process. Born from the letter ‘W’ in Wownana, our icon family breathes life into the brand’s narrative. These icons are more than symbols; they are whispers of flavor and echoes of joy, seamlessly woven into the visual design. Each icon tells a story, representing a facet of Wownana’s rich tapestry.

The artistry extends to a vibrant collection of illustrations that grace the world of Wownana. These illustrations are not mere embellishments; they are a lively narrative waiting to unfold. Meticulously crafted, they go beyond adorning the packaging – they transform baked goods and the people of Wownana into delightful characters. Each illustration dances with the essence of Wownana, infusing joy and personality into every product.

In the realm of creative transformation, Wownana.co is not just a client; it’s a collaborator in this exciting journey. This project, categorized as Brand Identity & Packaging Design, is a testament to the dedication and passion that both Wownana and Epikinono Studio bring to the table. Together, they weave a story of taste, health, and vibrant experiences, promising a fresh and enticing chapter for Wownana and its audience.