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Ephraim Goodness Defines Imagio Living as a Modern Furniture Brand Built on Imagination and Function

Ephraim Goodness Defines Imagio Living as a Modern Furniture Brand Built on Imagination and Function

IMAGIO Living is a modern furniture and mattress brand based in Abuja, Nigeria, created to translate imagination into functional, well crafted living solutions. The brand focuses on furniture, mattresses, and interior elements designed for contemporary homes, balancing comfort, clarity, and modern aesthetics.

The name IMAGIO is derived from imagination, representing the idea that every space begins with a thought before it becomes physical. IMAGIO Living positions itself as a design and manufacturing brand that listens to client needs, interprets ideas, and delivers practical furniture and interior solutions that support everyday living.

Operating from a physical showroom in Wuse 2, Abuja, IMAGIO Living functions as a centralized platform for furniture and interior solutions. Its role is to simplify the process of furnishing modern spaces by offering clarity, structure, and consistency across products, materials, and design decisions.

The Visual Identity

The visual identity for IMAGIO Living is built around simplicity, balance, and intentional restraint. The wordmark serves as the foundation of the system, designed with clean geometry and refined spacing to reflect modernity and precision. Particular emphasis is placed on the letter “O,” which functions as a secondary emblem, symbolizing space, form, and completeness.

The identity system is designed to be flexible across physical and digital touchpoints, from showroom signage and furniture branding to digital platforms and motion applications. The graphic language supports clarity and order, allowing the brand to communicate confidently without visual excess.

The color palette is grounded in neutral, architectural tones that convey stability, warmth, and timelessness. Subtle contrast introduces depth and visual interest while maintaining a calm and premium presence. Clean, modern typography reinforces legibility and consistency, enabling direct and effective communication across all brand materials.

IMAGIO Living’s identity operates as a functional visual system, capable of supporting real-world applications while reinforcing the brand’s focus on imagination, craftsmanship, and modern living.

CREDIT

  • Agency/Creative: Ephraim Goodness Akanmu
  • Article Title: Ephraim Goodness Defines Imagio Living as a Modern Furniture Brand Built on Imagination and Function
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Nigeria
  • Agency/Creative City: Lagos
  • Market Region: Africa, Europe
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Logo Design, Motion Graphics
  • Industry: Manufacturing
  • Keywords: furniture, interiors, branding, visual identity, wordmark, modern living, Abuja, Nigeria, imagination, home design

  • Credits:
    Brand Designer, Motion Designer, Logo Designer: Akanmu Ephraim Goodness

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