The first products under the Enso® brand were wet cat food. The brand team created them with an understanding of the true essence of pets and an emphasis on caring for the health of their beloved tails. The appearance of a line of dog food was only a matter of time. The Enso® brand approached us with the task of developing a character that would represent a new line of wet dog food, as well as creating a packaging design for the series. It was necessary to maintain a minimalist style in continuation of the cat line, reflect the premium nature of the product and at the same time create cheerful images characteristic of dogs.

Client’s task: develop character images and design packaging for dog food
Identified problem: manufacturers often use photos of pets on packaging, which does not allow the product to stand out from competitors
Scope of work: product packaging

Creative Solution
Dogs are very active pets, they need a lot of energy for games, development and pranks. That’s why we used images of cheerful and active, albeit not always obedient pets, whom you just want to please with tasty and healthy Enso® food. Bright smiles, sports games, petty hooliganism – the plots are simple, but at the same time familiar and close to every dog ​​owner. For the new product, we decided not to introduce complex metaphors in order to increase loyalty among a larger number of future buyers. As references for the characters, we chose a French bulldog as the embodiment of mischief and a retriever – a symbol of activity and devotion. Bright colors support the theme of energy and help to easily identify the product on the shelf. The overall message of the line conveys the idea that we love our pets regardless of their behavior: playful, quiet, and even naughty.