ENP University Rebranding Overview
To celebrate ENP University’s 100th anniversary, we created a full rebrand that honors its long history of academic excellence while looking ahead to the future.
The new identity takes inspiration from the university’s iconic buildings and architectural heritage symbols of strength, tradition, and innovation. We translated these qualities into a visual system that feels timeless but modern.
From the logo to the complete visual identity, the new brand gives ENP a professional and approachable look one that students, staff, and partners will proudly recognize.
To keep this image consistent, we developed a flexible brand system. It covers everything from print materials and digital platforms to event branding and internal communications. This ensures the brand feels cohesive everywhere, whether on academic documents or large campus events.
More than celebrating a century, this rebrand sets the stage for ENP’s next 100 years of growth, knowledge, and innovation.
Inspired by Architecture: Visual Foundations
The campus architecture was our starting point. We drew shapes, patterns, and structural elements directly from the university’s buildings to shape the visual language.
The logo itself is built from key architectural features, creating a strong, tangible link between the brand and the ENP environment. This connection grounds the identity in history while giving it a fresh, contemporary feel.
A Flexible and Cohesive Brand System
Our brand system is built to unify ENP across all touchpoints. It includes style guidelines, typography choices, a balanced color palette, clear layout rules, and custom graphical elements that reflect the spirit of the institution. No matter if the brand appears on digital media, printed materials, or merchandise, this system keeps everything consistent—while still letting it adapt to different needs.
Designed from Scratch, Down to Every Detail
Instead of using generic assets, we crafted nearly everything from the ground up. Custom type treatments, unique icons, and patterns were all designed with care to strengthen ENP’s visual story. This hands-on approach ensures a unique look with strong visual coherence across all materials, making the brand feel authentic and tailored.










CREDIT
- Agency/Creative: Shine Team
- Article Title: ENP University 100th Anniversary Rebrand by Shine Team
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Algies
- Market Region: Africa
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Rebranding, Web Design
- Industry: Education
- Keywords: Branding, Rebrand, Visual Identity, Logo Design, Graphic Design, Education, University, Branding, Anniversary, Design, Design System, Art Direction
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Credits:
Brand Desginer: Abderrahmane Kermiche
Brand Desginer: Ilies Ouazzi
Web Dev: Metidji Mohamed Amine