Enosophia Wines With an Interactive Label That Plays Music

Enosophia Wines With an Interactive Label That Plays Music

Enosophia is a Croatian wine brand. Through its activities, it wants to positively influence the environment, which includes creating and educating new wine lovers. That is why the brand was named Enosophia, coined from the Greek words enos = wine and sophia = wisdom, which means wisdom of wine.

The challenge was to position the brand in the minds of young consumers, but not to neglect other wine lovers.

The physical one-dimensional label on the wine bottle is combined with digital technologies thus enabeling the consumer to interact with the wine in a new way.

The first two wines launched under the brand Enosophia, Grasevina TRS No. 5 and rosé Matarouge, both have an interactive label. With the help of AR (augmented reality), from the wine label TRS No. 5 consumer can experience harmonious music composed purposefully to improve the taste of wine, as reported by research. By scaning the Matarouge label, the user can learn more about the world’s most famous rosé regions.

Enosophia wine brand is a product of a long tradition of Croatian Fericanci vineyards, their cellars date back to 1804. The aim of this new brand is to create widely affordable quality wines, to create new wine lovers, to create a new wine region and to create a better environment for oneself and for others.

It wants to make a positive impact on the surroundings, to preserve the tradition and the environment, and to create a propulsive, rich, educated and simply better world around us.

Enosophia is to become the best exemplar of creation.

CREDIT

  • Agency/Creative: Bruketa&Zinic&Grey
  • Article Title: Enosophia Wines With an Interactive Label That Plays Music
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Croatia
  • Agency/Creative City: Zagreb
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: Enosophia, wine, packaging design

  • Credits:
    Design Firm: Bruketa&Zinic&Grey
    Client: Osilovac
    CEO Osilovac: Ivan Maricic
    Marketing Director (Nexe): Igor Busljeta
    Head Oenologist: Martin Kovacevic
    Head of Viticulture - Wine Production: Lucija Kuzir
    Marketing and PR: Jenette Simic
    Digital Marketing Specialist (Nexe): Tena Abicic
    Chief Creative Officer (Bruketa&Zinic&Grey): Nikola Zinic
    Creative Director (Bruketa&Zinic&Grey): Davor Bruketa
    Art Director (Bruketa&Zinic&Grey): Andrea Knapic
    Art Director (Bruketa&Zinic&Grey): Nenad Gavrilovic
    Project Lead (Bruketa&Zinic&Grey): Petra Persic Blazicko
    Account Manager (Bruketa&Zinic&Grey): Dina Borosic
    Production Manager (Bruketa&Zinic&Grey): Vesna Durasin
    Head of Digital Strategy and Creative (Bruketa&Zinic&Grey): Iva Bolta
    Copywriter (Bruketa&Zinic&Grey): Martina Tupek
    Copywriter (Bruketa&Zinic&Grey): Vanja Cinic
    Copywriter (Bruketa&Zinic&Grey): Ivan Golubic
    Social Media Manager (Bruketa&Zinic&Grey): Mia Matijevic
    Digital Designer (Bruketa&Zinic&Grey): Iva Marenic
    Head of DTP/Pre-press (Bruketa&Zinic&Grey): Radovan Radicevic
    Videoanimator (Bruketa&Zinic&Grey): Tvrtko Karacic
    Strategist: Zrinka Zrnic
    Design Partner: Krunoslav Franetic
    Design Partner: NJI3
    AR Mobile App: Delta Reality
    Music: Pocket Palma
    Photographer: Domagoj Kunic

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