Enosophia is a Croatian wine brand. Through its activities, it wants to positively influence the environment, which includes creating and educating new wine lovers. That is why the brand was named Enosophia, coined from the Greek words enos = wine and sophia = wisdom, which means wisdom of wine.
The challenge was to position the brand in the minds of young consumers, but not to neglect other wine lovers.
The physical one-dimensional label on the wine bottle is combined with digital technologies thus enabeling the consumer to interact with the wine in a new way.
The first two wines launched under the brand Enosophia, Grasevina TRS No. 5 and rosé Matarouge, both have an interactive label. With the help of AR (augmented reality), from the wine label TRS No. 5 consumer can experience harmonious music composed purposefully to improve the taste of wine, as reported by research. By scaning the Matarouge label, the user can learn more about the world’s most famous rosé regions.
Enosophia wine brand is a product of a long tradition of Croatian Fericanci vineyards, their cellars date back to 1804. The aim of this new brand is to create widely affordable quality wines, to create new wine lovers, to create a new wine region and to create a better environment for oneself and for others.
It wants to make a positive impact on the surroundings, to preserve the tradition and the environment, and to create a propulsive, rich, educated and simply better world around us.
Enosophia is to become the best exemplar of creation.
- Agency/Creative: Bruketa&Zinic&Grey
- Article Title: Enosophia Wines With an Interactive Label That Plays Music
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Croatia
- Agency/Creative City: Zagreb
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Enosophia, wine, packaging design
Design Firm: Bruketa&Zinic&Grey
CEO Osilovac: Ivan Maricic
Marketing Director (Nexe): Igor Busljeta
Head Oenologist: Martin Kovacevic
Head of Viticulture - Wine Production: Lucija Kuzir
Marketing and PR: Jenette Simic
Digital Marketing Specialist (Nexe): Tena Abicic
Chief Creative Officer (Bruketa&Zinic&Grey): Nikola Zinic
Creative Director (Bruketa&Zinic&Grey): Davor Bruketa
Art Director (Bruketa&Zinic&Grey): Andrea Knapic
Art Director (Bruketa&Zinic&Grey): Nenad Gavrilovic
Project Lead (Bruketa&Zinic&Grey): Petra Persic Blazicko
Account Manager (Bruketa&Zinic&Grey): Dina Borosic
Production Manager (Bruketa&Zinic&Grey): Vesna Durasin
Head of Digital Strategy and Creative (Bruketa&Zinic&Grey): Iva Bolta
Copywriter (Bruketa&Zinic&Grey): Martina Tupek
Copywriter (Bruketa&Zinic&Grey): Vanja Cinic
Copywriter (Bruketa&Zinic&Grey): Ivan Golubic
Social Media Manager (Bruketa&Zinic&Grey): Mia Matijevic
Digital Designer (Bruketa&Zinic&Grey): Iva Marenic
Head of DTP/Pre-press (Bruketa&Zinic&Grey): Radovan Radicevic
Videoanimator (Bruketa&Zinic&Grey): Tvrtko Karacic
Strategist: Zrinka Zrnic
Design Partner: Krunoslav Franetic
Design Partner: NJI3
AR Mobile App: Delta Reality
Music: Pocket Palma
Photographer: Domagoj Kunic