The Enoia brand is a series of cosmetic products created through the internal search of a successful dermatological center, with the need for extroversion and communication for representative cosmetic products for both face and body.

The naming inspired by the Greek word “egnoia” commonly known as “ennoia” which translates as something that someone cares about & wants to take care of. Thus the simplified writing Enoia was given.

We designed the brand Enoia cosmetics with a minimal approach and typography based on Sans Display Fonts, giving it the appropriate prestige. Thus, we used the white background to decongest the information while focusing as a key element of visual communication the layers of the skin depicted with thin wavy lines. The design was captured on paper box packaging as well as label design on the product containers.

The effect of black and white colour to the background combined with the lines of the skin give us a visual approach with movement, causing the packaging to be interesting.

The challenge to this specific project was to create a prestigious brand that provides the appropriate seriousness for cosmetics products with the signature of a dermatology center. The materials used in both the prints and the packaging materials were of the highest quality that we sought in this particular project. The final result was worthy of our expectations and gives the impetus to develop the series with new products under the same brand with the same design approach and aesthetics.