In the boundless world of culinary treasures, Deep Sea’s Fleur de Sel emerges as a true gem. With a distinctive extraction process, this 100% pure ocean salt is derived from the sea’s foam on calm, windless days, making it a rare and gourmet delicacy.
Deep Sea – Pure Ocean Salt has spent decades perfecting the art of harvesting this exceptional Fleur de Sel. Their commitment to quality and sustainability has earned them a revered place among culinary connoisseurs and chefs around the world. Deep Sea’s salt is not only a seasoning; it’s a testament to the clearness and depth of the ocean.
The challenge with Deep Sea was to create an identity that not only honored the brand’s legacy but also conveyed the exquisite nature of Fleur de Sel. Viernes aimed to craft a visual narrative that echoed the sea’s serenity, the salt’s purity, and the brand’s passion.
To truly understand Deep Sea’s journey and the intricacies of Fleur de Sel, Viernes embarked on a voyage of deep immersion. We studied the brand’s history, the salt harvesting process, and the stories of those who have dedicated their lives to this craft.
Inspired by the sea’s tranquility and the salt’s natural elegance, the creative team at Viernes set sail on an exploration of design possibilities. Trying to capture the essence of Deep Sea in visual elements, exploring color palettes, typography, and symbolism that would resonate with the brand’s admirers. The agency also recognized the importance of involving Deep Sea’s team in the design process. Their feedback and insights played a crucial role in shaping the final identity, ensuring that it truly represented their vision and values.
Upon identifying a concept that encapsulated the soul of Deep Sea, Viernes meticulously refined it to perfection. Every element of the brand’s visual identity, from the logo design to packaging details, was crafted with precision and care to evoke the essence of the ocean’s calmness and purity.
The culmination of this creative journey was the creation of a comprehensive brand guideline package. This package ensures consistent application of the new identity across all touchpoints, from product packaging to digital presence.
- Agency/Creative: Viernes
- Article Title: Enhancing the Perceived Value of a Premium Brand Deep Sea Designed by Viernes
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Hermosillo
- Market Region: North America, South America
- Project Deliverables: Brand Design, Brand Identity, Logo Design, Packaging Design, Packaging Guidelines
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/24
Creative Director: Samuel Pérez Alarcón
Creative Director: Edgardo Gastélum Moller