Di Gianna is a healthy and natural alternative to assist in addressing daily challenges, aiming to enhance overall well-being. The brand creates 100% natural essential oils, meticulously crafted with extensive research and experience. With a focus on well-being and the purity of scent, Di Gianna strictly adheres to the principles of aromatherapy. The brand believes that the compounds in its products can improve both personal well-being and the ambience of one’s home, leading to the slogan “Feel better, every day”.
The name Di Gianna is the Italian translation of “De Joana”, the name of the founder of this brand. Di Gianna evolved from a hobby into a dream, becoming a brand that is light, simple, accessible, and 100% natural.
The entire visual identity was designed with these attributes in mind, aiming to create a warm brand using various skin tones, complemented by the natural hues of the scents. These elements blend seamlessly to forge a unique personality both for the brand and for the various packaging options that were created.
The gradients we introduced to the brand represent the lightness of water when transformed into vapour, with the colour of each scent or the blend of different scents that make up Di Gianna’s essential oils.
This project encompassed everything from brand strategy, naming, tone of voice, and both verbal and visual identity, and was launched globally through an online store where the 3D images created for the products were essential for a quicker and more efficient market launch of this brand.
CREDIT
- Agency/Creative: Alex Monteiro
- Article Title: Enhance Well-Being with Di Gianna: A Natural Essential Oil Brand by Alex Monteiro
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Penafiel
- Market Region: Europe
- Project Deliverables: 3D Modelling, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Design, Graphic Design, Identity System, Logo Design, Packaging Design, Web Design
- Industry: Beauty/Cosmetics
- Keywords: Essencial Oils, Cosmetics, Branding, Naming, Identity, Design, Packaging
-
Credits:
Strategist and Designer: Alex Monteiro
Designer: Max Silva
3D Designer: Gonçalo Alves
